Orangina

Shake the Pulp!

Bulby shakes it...

Agency: Goud Uberconnected

Role: Strategy - Art Direction - Victim

Orangina gets lots of complaints of people spilling the delicious fruit juice soda on themselves. After all, it has pulp and their pay-off says to shake it. But it also contains bubbles. You get the point.

So our objective was to make it clear to people: you only have to shake it once. We made a fun little video series, introducing Bulby the mascot, in which we showed the people 'how not to shake the pulp'.

We had so much fun doing these videos, mainly because we did all the stunts ourselves.