Canon van Nederland

Ministry of Education, Culture and Science

#Wakeup

Agency: The Social Club + Youngworks

With: Hedy Tjin, PinkRabbit

How do you reach a generation aged 17/18 who often find the history of the Netherlands dull? For the Ministry of Education, Culture and Science, we created a colorful social campaign where we told the stories from the Canon of the Netherlands, our history, in a contemporary way.

 

Output:

• Beyoncé worthy video

• 4 Short docs

• Instagram posts for each topic from the Canon of the Netherlands

• 4 Murals throughout