One of the biggest energy providers in the Netherlands launched a new campaign. "Heel Nederland schakelt om". To sum it up, people just had to switch from traditional to sustainable living. The campaign provided all the information about the 'what', 'where',

and 'how', but somehow nobody mentioned the 'why'.

​

Of course, we didn't want to lecture the audience about climate problems turning

the world into a doomsday situation. So we decided to make a series of simple

Instagram story ads, with lighthearted reasons for potential clients to switch

from traditional to sustainable.
 

This project was part of a bigger 360° campaign which won the bronze Esprix.