Many people are scared of visiting Holland Casino due to a lack of game knowledge. In this proactive project, we decided to learn the basics of the most exciting game at the casino: Roulette.

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We created an instant experience on Facebook so that people wouldn’t even have to leave their beloved App. In the game, we explained the rules and the available choices step-by-step. Players could bet without losing any money. They could only win. By completing the steps in the game, no matter the number they betted on, they ended up winning two entrance tickets to a Holland Casino to their liking. Now they could put their practice to work.

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This case got nominated for The Best Social Awards in the category of Innovation.