Lenovo

Smarter technology for all

Smarter life for ..

Agency: The Social Club

Role: Strategy - Art Direction

Lenovo products make you live smarter. Whether you work from home, freelance

on the go, study throughout the night, or if your life is just busy with raising a 4-

year-old. Lenovo has the products for every situation. Our job was to tell those

stories. We followed four people living their life with their electronics. We organized lowbudget shoots with the different characters. Interviewed them and told their stories on social. Every product USP was converted to a single post to fill up the content calendar, but we also bundled the posts to Instagram Guides

to tell the whole story at once.