Smarter technology for all
Smarter life for ..
Agency: The Social Club
Role: Strategy - Art Direction
Lenovo products make you live smarter. Whether you work from home, freelance
on the go, study throughout the night, or if your life is just busy with raising a 4-
year-old. Lenovo has the products for every situation. Our job was to tell those
stories. We followed four people living their life with their electronics. We organized lowbudget shoots with the different characters. Interviewed them and told their stories on social. Every product USP was converted to a single post to fill up the content calendar, but we also bundled the posts to Instagram Guides
to tell the whole story at once.